SARASOTA, Fla. – The Central West Coast chapter of the Florida Public Relations Affiliation (CWC-FPRA) will current the skilled improvement occasion, “Navigating Your Viewers by means of Multicultural Communications,” on Wednesday, June 21, 11:30 a.m.-1 p.m. The occasion – which is open to members and visitors – takes place at The Bazaar on Apricot & Lime (821 Apricot Ave., Sarasota).
Throughout this system, Mercedes Soler – co-owner and president of Solmart Media – will talk about how her skilled expertise has ready her for all mediums in communications, and what her profession has taught her about being a multicultural media consultant. She may also present insights in regards to the Hispanic neighborhood within the 9 counties served by her firm.
Solmart Media is a Spanish radio and digital media firm headquartered in Sarasota, Fla. The corporate’s core mission is to entertain, inform, educate, and elevate its underserved neighborhood. Its two FM and one AM radio stations attain 9 counties and about half 1,000,000 Hispanics. Soler oversees the editorial content material, outreach, advocacy, advertising and marketing, public relations, productions for nonprofits, internships, and mentoring.
Previous to this, she spent 25 years as a Spanish-language worldwide correspondent with Univisión and an anchor for CNN Español. She additionally wrote weekly columns for El Nuevo Herald and co-authored the guide “Dish & Inform: Life, Love, and Secrets and techniques” (HarperCollins). The guide was tailored to the stage as a musical. As well as, Soler taught journalism to worldwide Spanish language college students by means of the College of Miami and coached media and press methods to U.S. diplomats based mostly in Latin America as a subcontractor for the U.S. State Division.
“As public relations and advertising and marketing professionals work on behalf of more and more numerous organizations and communities, they should be delicate to and higher perceive different cultures in addition to their media consumption tendencies,” says Sheryl Vieira, president of CWC-FPRA. “With Mercedes’ deep expertise and experience, advertising and marketing and PR professionals in any respect ranges ought to profit from her presentation.”
Tickets are $30/members, $40/future members; value consists of lunch. To register, go to cwcfpra.com/occasions.
CWC-FPRA’s annual company sponsors are Caldwell Belief Firm and Subsequent-Mark, with further monetary help courtesy of Joe Curley, APR, CPRC. Sir Speedy and The Bazaar at Apricot & Lime have graciously donated providers and areas as in-kind sponsors.
CWC-FPRA meets month-to-month for skilled improvement luncheons and networking. These occasions are designed to reveal attendees to present public relations practices and developments within the communications trade. Go to cwcfpra.com for extra info.
About The Central West Coast chapter of the Florida Public Relations Affiliation
The Central West Coast chapter of the Florida Public Relations Affiliation (CWC-FPRA) is a community of public relations, advertising and marketing and communications professionals from Sarasota, Manatee and DeSoto counties who come collectively for skilled improvement and to construct a community of friends. As an energetic a part of the oldest statewide public relations group in our nation, CWC-FPRA takes delight in being the most important chapter within the state and in having a 56-plus-year historical past of presenting stimulating packages and advancing the skilled progress of its members. The Florida Public Relations Affiliation is devoted to growing public relations practitioners who, by means of moral and standardized practices, improve the general public relations career in Florida. For extra about CWC-FPRA, go to cwcfpra.com.