Award-winning Fort Lauderdale- and Aspen-based full-service public relations and advertising company Durée & Firm, Inc. is the only winner of the inaugural Hashish Advertising and marketing Affiliation Seven Awards’ “Greatest Use of PR” award. The agency gained for its work with Columbia Care/Cannabist’s Launch in West Virginia, a brand new hashish market.
Agency President and Founder Durée Ross accepted the award in particular person on the Hashish Advertising and marketing Affiliation Seven Awards Present, held on the 2023 Hashish Advertising and marketing Summit in Denver, Colorado. Ross was current on the convention to ship a presentation on disaster communication, by the use of particular invite from the occasion organizers. Launched in 2023, Hashish Advertising and marketing Affiliation’s Seven Awards intention to focus on and uplift profitable advertising campaigns which are advancing the picture of hashish inside the regulated business. There are 20 distinctive award classes, together with “Greatest Use of PR”, which focuses on public relations campaigns and disaster communications. Entries have been judged by impartial jurors who thought of plenty of standards in making their closing choices.
Durée & Firm’s established hashish observe and multifaceted work with manufacturers within the hashish area laid the groundwork for a extremely profitable partnership with multi-state operator (MSO) Columbia Care and the growth of its Cannabist model in plenty of U.S. markets. The PR/consciousness marketing campaign, with a aim to extend medical card holders in addition to development of medical hashish use in West Virginia, occurred from February–March 2022.
With Cannabist’s plans to enter the brand new medical market of West Virginia in 5 cities throughout the state, the agency devised a marketing campaign to place Cannabist because the go-to useful resource for a pleasant, uncomplicated purchasing expertise for medical marijuana sufferers. As a result of medical hashish was a brand new business within the state, and Cannabist was one of many first dispensaries in every county it serves, the agency labored to dispel any preconceived notions amongst media and the general public, and talk how Cannabist is dedicated to the native communities it serves.
Amongst different efforts, the agency proactively pitched media for story alternatives and publicized academic occasions to assist sufferers higher perceive the state’s medical hashish program, the right way to get hold of a medical card, the right way to choose merchandise, and join potential sufferers with licensed medical suppliers.
Durée & Firm garnered greater than 64 million media impressions in simply over two months. The media protection helped to ascertain Columbia Care/Cannabist as a number one participant within the hashish business in West Virginia, and helped increase consciousness about the advantages of hashish merchandise and to teach the general public in regards to the security and legality of utilizing them.
“We’re honored to be the only recipient of Hashish Advertising and marketing Affiliation Seven Awards’ ‘Greatest Use of PR’ award,” mentioned Ross. “Working to launch this new hashish market was a possibility for us to make use of our hashish PR experience to put the groundwork in a state that’s newly medical.
“This award is a testomony to our established and esteemed hashish PR observe, by means of which we work with shoppers from multi-state operators to labs to hashish attorneys and extra, up and down the hashish provide chain,” she continued.
For extra details about Durée & Firm’s hashish observe, go to its microsite https://cannabismarketingpr.com/, devoted to its observe offering PR and advertising for shoppers within the booming CBD, hemp and hashish industries. Additionally for extra info, name the agency’s Fort Lauderdale workplace at 954-723-9350, or its Aspen workplace at 970-452-2195.
About Durée & Firm, Inc.
Based in 1999, Durée & Firm is a full-service, well-respected and extremely artistic public relations and advertising company serving a various shopper base of native, nationwide and worldwide shopper manufacturers, landmark industries, enterprise leaders and philanthropists from its workplaces in Fort Lauderdale, Florida and Aspen, Colorado. Observe areas embody nonprofit, hospitality, enterprise, life-style, well being and wellness, authorized, actual property, yacht and marine in addition to hashish, psychedelics, and different rising industries. Durée & Firm is a member of among the nation’s most elite skilled organizations together with PR Boutiques Worldwide™ (PRBI), The Florida Hemp Council, Hashish Advertising and marketing Affiliation and is a company companion of Hashish LAB. To study extra, name 954-723-9350; go to dureeandcompany.com; cannabismarketingpr.com; or psychedelicpr.com. Be part of the social dialog and comply with Durée & Firm on Fb, Instagram, Twitter, YouTube and LinkedIn at @DureeCoPR.
