This month, PostcardMania, the $97MM advertising know-how agency using 350 employees within the Tampa Bay, FL space, is celebrating 25 years of serving to small companies grasp their advertising and obtain their targets. The twenty fifth anniversary additionally marks landmark achievements for the junk mail advertising know-how firm, together with reaching report highs in income and employees retention charges, in addition to launching a brand new season of selling know-how companies.
PostcardMania’s humble beginnings originate in 1998 as CEO and Founder Pleasure Gendusa began the enterprise with only a telephone, a pc, and her personal advertising savvy. With none beginning capital, Pleasure grew the fledgling postcard enterprise right into a thriving full-service advertising know-how big by providing distinctive, built-in advertising companies, free advertising recommendation, {custom}, results-driven designs, junk mail automation, and quick and dependable in-house printing.
As we speak, PostcardMania serves greater than 100,000 shoppers throughout 350 completely different industries and mails greater than 3.5 million mail items per week, all whereas staying centered on their major mission to American small companies broaden, and in flip, strengthen the American financial system.
“I really feel a way of delight and accomplishment having reached PostcardMania’s twenty fifth anniversary,” stated Gendusa. ‘We’ve hit quite a few trials and challenges over the previous couple of many years, however they’ve solely made us stronger as a enterprise and a household. I can’t wait to have a good time this milestone with my unimaginable workforce of proficient employees and proceed ahead with even larger targets. As all the time, we’re going to keep true to our core mission of serving to small enterprise house owners, however I’m wanting ahead to seeing the place new advertising know-how will take all of us within the subsequent 25 years.”
At present, PostcardMania is experiencing a banner yr by way of income progress and expertise retention. Through the years, PostcardMania has proven constant progress — progress that has accelerated in recent times, with annual income rising at a median of 20% yr over yr since 2019, following a decade of averaging 5% progress. Momentum continues into 2023, as the primary quarter marked a brand new report for internet income at over $25 million, $1.8 million greater than 2022’s first quarter income of $23.2 million.
Moreover, PostcardMania has seen 25% fewer quits in 2023 in comparison with 2022 and has a 72% worker retention price in comparison with the nationwide common of 54%. Roughly one-third of the employees at PostcardMania have stayed for 5 years or extra, with Could 2023 marking a highest-ever retention for a single month in firm historical past with not a single particular person leaving.
PostcardMania anticipates that 2023 will attain one other highest-ever income report as an elevated advertising expenditure and know-how funding are projected to spice up income past $110 million.
In recognition of its twenty fifth Anniversary and all its employees have achieved — previous, current and future — PostcardMania will host a company-wide celebration on Saturday, June twenty fourth that can embrace music, dancing, meals, drinks, and an awards presentation for workers who’ve made particular contributions to the advertising agency’s progress. Small enterprise house owners may also make the most of a promotional low cost of as much as 25% on all advertising companies within the month of June.
For extra data or to schedule an interview with Pleasure Gendusa, contact Jessica Lalau at 888-338-6409 or jessica@postcardmania.com.
About PostcardMania:
PostcardMania is among the nation’s only advertising firms specializing in lead technology for small to large-sized companies. They’ve been featured on the Inc. 500 and 5,000 lists in addition to Forbes, Entrepreneur, Adweek, Inc. Journal, Enterprise Insider, and extra. PostcardMania affords absolutely built-in, results-based advertising campaigns that seamlessly deliver on-line and offline channels collectively. Go to www.postcardmania.com for extra details about junk mail.
